I have a background in nutrition and functional health, and my approach to skin is really no different from my approach to the body and lifestyle in general. To me, it's all connected.

In addition to being the founder of KJÆRLI', I run the Ninni Kjær clinic, where I work one-on-one with clients facing a wide range of challenges. These may include fertility challenges, gastrointestinal issues, or disordered eating. The common denominator is always the body as a whole: biology, nutrients, hormones, and habits.

It was my deep interest in everything going on in the body that became the starting point for KJÆRLI'. Because the skin is so often a reflection of our overall well-being, it deserves the same respect, care and nourishment as the rest of the body.

I develop every single product myself and obsess over every detail to ensure the highest possible quality.